Social Media Case 11

I am a fan of OK Go’s music videos, they are really fun and creative. I remember the first time I saw the treadmill video for their song Here It Goes Again. I also remember when the zero-gravity music video for Upside Down and Inside Out came out. I remember seeing the treadmill video on YouTube, but I think I remember seeing the zero gravity one on Facebook. I did not even know that they did not want it to be on YouTube at first, and that the airline had published the video without permission. I did not know about all the drama behind it.

Before taking this class I really did not pay attention to these big media sources like Facebook and YouTube, and I did not understand all the legalities that happen with them.  It is understandable why OK Go would not want to post the video to YouTube if they were not making very much money there. I think that YouTube is one of the best ways to share videos and it is the first place I would go to look for a new music video. However, if bands and artists are not receiving enough revenue because of all the policies and regulations that YouTube has, and is continually changing, it might be easier for them to go somewhere else.

OK Go said they wanted to have the video exclusively on Facebook for 48 hours, because Facebook is the largest community in the world and the best way to share music. You can read about why it was pulled from YouTube here.

I was surprised that the S7 airline published the video on their YouTube page, even though they did not have the rights to do so. I was even more surprised when OK Go did not pursue legal action with them. They said they changed the platform for sharing their videos was for a reason and to also make a statement. I can see other bands and artists taking extreme legal action if this were to happen to them. Maybe they care more about spreading their music than they do about contracts.