Nestle Funner Options Menu
I had never heard of this until
reading about it for this social media case. I thought it was really funny and
creative. It reminded me of a video that went viral that I saw a while ago. It
was of a school's answering machine that gave a list of options. They were sick
of how the students and parents were treating them and gave options like, if you
want us to raise your child press one, and if you would like to lie about where
your kid was yesterday press two. The Nestle one was much more lighthearted,
but that's what I thought of when listening to the voice message.
I thought it was interesting that
there was mostly positive feedback. From these two sources, all the comments
about the options menu were positive. It seemed to work really well for Nestle
to have so many people enjoying their options menu.
I could see how it would be
frustrating if you truly were trying to get a hold of the customer service line
but were unable to because the line was clogged with people just wanting to
hear the funner options. But it does seem that for the most part people thought
of it as a good laugh and a fun thing to do.
I think that by having
something like this could be risky but it was done in a way that let the
consumers control the conversation. If everyone hated it, it might have ended
up the same way as the McDonald's hashtag went. But it was very popular, and
many people were talking about it in a good way, and were sharing it so others
could join in on their fun. McDonald's was trying to get a certain response out
of people, they wanted heartwarming stories to be associated with their
hashtag, and it quickly backfired. It seems that Nestle just wanted to have a
unique aspect about them, and maybe give people a smile.
I had never heard about this until doing this assignment either! But I like what you said at the end of your blog post that Nestle just wanted to be unique and make people smile. I think that the McDonalds hashtag case was more aimed at getting attention and views from users using the hashtag, where Nestle's "funner menu options" was more aimed at simply making people smile. Good blog post!
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteKarlee, I thought it was really interesting that Nestle got almost all positive feedback too. It makes me wonder if that is because Nestle had a fairly positive reputation to begin with. After doing some research, I saw that Nestle was a company that a lot of people found respectable. If McDonald's had done something similar, it makes me think that people may have found the "Funner Option Menu" more annoying than enjoyable. Since McDonald's has had some questionable marketing strategies, I think people may have found their alternative menu obnoxious.
ReplyDeleteI had never heard about the Nestle customer service line until we were given this assignment, too. I thought it was interesting that it went so viral, but still not a lot people heard about it. I liked the point you made about how the feedback the company received was mostly positive, and if there were any negative things said, it was drowned out by the positive.
ReplyDeleteOh my gosh! That school answering machine is so funny! I've never heard about that. It would be interesting to hear how the parents responded to those options. I agree that it was interesting that Nestle got more positive responses after doing this. I think something that could have contributed is the casual way that it was presented. They didn't pay some advertising company to tell people to call the company. It was exposed in more of an organic setting. Great post!
ReplyDelete