Social Media Case 2

I thought this was a funny social media case because it started out as a kid who just wanted free chicken nuggets, and Ellen turned it into a competition. I thought it was interesting how in the video clip on youtube, Ellen calls her Oscar’s selfie “A cultural phenomenon”. I remember when Ellen took the selfie and how much I saw it on different platforms of social media. I remember there being a lot of different memes about it, and in a way I guess it was a cultural phenomenon.

 I do think that Ellen’s picture was retweeted so many times because of her popularity and fan base, along with the popularity and fan base of everyone else in the photo. It is easier to get millions of retweets when you have millions of fans. Whereas Carter, this kid who did this probably just as a joke in the beginning, was not a celebrity and did not have nearly as many followers. I think to ‘go viral’ is to have something interesting that spreads extremely quickly.

I think that Ellen might have put herself in a position to lose the title of the most retweeted tweet by bringing Carter onto her show. He was steadily gaining popularity and by having him on her talk show it introduced him to all of her fans. Even though she warned that anyone retweeting his chicken nuggets tweet would also need to retweet her photo, it might have been playing to an audience that had already retweeted her photo. They now had someone new to follow and retweet.

Carter has passed Ellen and holds the record of the most retweeted tweet. Although I doubt it, it makes me wonder if Ellen will stay true to her word and take back all the gifts she gave him like she said she would if he passed her.

While Carter did not get the 18 million tweets he would need for the free chicken nuggets, he was still granted them. What I found the most interesting about this case was that Carter used this platform that he now has to do good with it. What started out as just wanting chicken nuggets has given him a strong voice to use to help other people.  

https://blog.twitter.com/official/en_us/topics/events/2017/-nuggsforcarter-is-now-the-most-retweeted-tweet-of-all-time.html

https://www.fastcompany.com/40419538/carter-got-his-wendys-nuggs-and-a-twitter-world-record

McDstories

I had never heard of this hashtag until reading about it for this assignment. Having eaten at McDonalds and having a bad experience, I am not surprised by what happened with the hashtag. When the board members who thought this marketing campaign would be a good idea overlooked the fact that not everyone loves McDonalds, I think they also overlooked, or maybe did not understand how sarcastic and cynical people on the internet can be.

Forbes wrote an article called “When a Hashtag Becomes a Bashtag” https://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/#6ced885ded25  that highlighted many tweets that used the hashtag to complain about the restaurant instead of using it to share happy stories and memories it was originally created for. Many of them include how eating at McDonalds made them sick, and several shared how one experience was so bad they have not been back since.

“Why McDStories Didn’t Have a Happy Ending” https://thenextweb.com/twitter/2012/01/24/why-mcdstories-didnt-have-a-happy-ending/ talks more about why the hashtag was not a success and pointed out that if McDonalds was wanting praise, they should have gone to their fans and not to twitter. I think that it a very true statement, if you are going to put something out there for anyone and everyone to use, especially on a forum that is known for people posting snarky remarks, you should not expect it to go the way you want it to. The article also pointed out that if you are going to use a promoted tweet, it should not be that vague and it should promote what you are intending to promote. The other hashtag McDonalds was using in this campaign, #MeetTheFarmers, made sense because it was introducing the farmers where McDonalds received their produce. McDStories was intended for heartwarming moments had at McDonalds, but any story told could use the hashtag.

I think that it can be easy to see how something can go wrong when you can only think of good things to say about it, but when using social media and the internet, you need to be extra careful. 

Social Media Change

How has social media changed communication?

The first thing I think of when I think about how social media has changed communication is text messaging. I remember when I had all of my friend’s home phone numbers memorized, and now I do not even have my husband’s number memorized. If I ever need to communicate with someone it is predominantly through my cell phone. All of the numbers are saved in it, so there is no need for me to remember anyone’s number, and I do not have to actually call them I can just text them. While I do prefer text messaging, I do think it is less personal than a phone call.

Higher Ed Marketing Journal published an article called “6 Ways Social Media Changed the Way We Communicate” http://circaedu.com/hemj/how-social-media-changed-the-way-we-communicate/

It talks about how social media has created a sense of urgency to share aspects of our lives on different media platforms. With twitter we can instantaneously share what we are doing. With media like Snapchat and Instagram, there are temporary ways to share, such as the stories that will disappear after 24 hours. If you want to see everything that is going on, you need to be checking all of these sources multiple times a day. It is that sense of not wanting to miss out I do not remember having until I joined Facebook for the first time in middle school. I did not care about what everyone was doing until I was part of a place that made it possible to know.

Another point from this article is it made the world smaller. If you had wanted to talk to someone across the world you would need to coordinate time zones and how much extra it would cost to place a long distance call. With instant messaging on Facebook or many other platforms you can have direct access to almost everywhere on the planet.

In an article from Future of Work,  https://fowmedia.com/social-media-changed-communicate/ it talked about how social media has brought about a lack of face to face social skills. How sometimes people can carry on conversations perfectly fine while online, but when speaking to someone physically they have a hard time. I can relate to this, when I first got a phone when I was in ninth grade sometimes it was much easier to text someone that to talk to them in person. I felt very awkward when I was around them, but I could text them for hours.

Another example of how social media has changed communication is the use of abbreviations. Because it is such a fast paced way to communicate, we are always finding new ways to shorten our language so that it can be put out there more quickly. Social media has had a huge impact on how we communicate.

Technology

A new technology that could change professional communication is a new app that I have been shown, appear.in. I was shown this app by my deaf professor who teaches my Socio-Cultural Aspects of Deafness course. I think this could have changes in the way people communicate, not just for the deaf community, but for the hearing community as well.

The app appear.in is similar to Skype, or Facetime, but allows multiple users to have a group conversation. You can get the app for free and create an account and begin to make chat rooms. With the free version you can have up to four people in a room at once. If you upgrade you can have up to twelve people in a chat room for $9.95 a month. When you create a room, you share that link with whomever you want through email, a text message, or any other way that you can think of. Whoever you invite into your chat room are your ‘guests’ and they don’t need to register to become a part of the chat room. I think that will be a huge benefit to this app because everyone you want to communicate with does not have to have this medium in order to be part of the conversation. Instead of everyone having to have skype or messaging, you can set up any kind of conference call and they just have to be able to access the link to your chat room. You can use this app through any device.

Another great feature is the screen sharing option. You can have all those who are in the chat room able to see any screen or presentation medium all through this app. It makes it ideal for professional communication and presentations because you can have a large conference call and be able to see everyone and their reactions as you are going through your presentation. You also have the option to just have the screen of the presentation visible, but still can have audio.  I think this will change the way people communicate because it adds a visual aspect to the conversation. Lots of people have been in group texts and while they can be helpful this is like a group video text.

The main reason why I think this will change professional communication is because of the impact it has had on the deaf community. Deaf communication is all visible and this is a forum where everyone is able to see everyone at once. My professor likes to use it to communicate with his staff and be able to have everyone’s input at once. It is kind of like an upgraded version of the app Glide, which is similar to snapchat in that you record and send videos, but they videos don’t go away. It is designed specifically to send videos, essentially text messaging but in video format. My teacher likes this better because it is able to include more people. It changes communication by opening it up for more people to be a part of it.

https://appear.in/

Presentation Outline

CRIC/Chick-fil-A Exchange Outline

·         Introduction – Karlee

Introduce our organizations, the company we are presenting to, and lay out what the presentation will be about.

·         CRIC – Jacob

Explain who we are and what we do, state the organizations mission statement: To promote integration, economic autonomy, and positive connections among refugees, immigrants, and the wider community.

Describe more about the growth of the organization, and why refugees are important and why it is important to help them.

·         Exchange – Yuanying

For a donation of $5000 to purchase winter coats from Chick-fil-A, CRIC will put Chick-fil-A ads on their website and Facebook pages. Finalize the exchange by Dec. 1, 2017 so that the ads can be put up, the coats can be purchased, and have everything ready for the CRIC Christmas party on Dec. 9, 2017.

Not only will Chick-fil-A be receiving ad space, but the opportunity to give back to their community.

·         Budget – Tyler

Our goal was to help 100 refugees by getting them a good winter coat. Coats are $45 at Deseret Industries. $5000 would help us achieve this goal, and have enough money to purchase at least 10 more coats, helping even more refugees.

Chick-fil-A will receive ad space, but also the opportunity to fulfill their company’s goal of serving their community, and helping out people in need.

·         Why we chose Chick-fil-A - Jon

Explain why we wanted to ask Chick-fil-A to participate in this exchange.

“We should be about more than just selling chicken. WE should be a part of our customers’ lives and the communities in which we serve.” – Truett Cathy, founder of Chick-fil-A. 

Describe other instances where Chick-fil-A reached out and served communities, and explain why this is a great opportunity to help the refugees here in Logan.

·         Wrap up – Karlee

Go over everything that has been presented, then open it up for questions. 

Proposal Letter

From,

Cache Refugee and Immigrant Connection

429 S Main, Suite 1

Logan, UT, United States

84321
(435) 915-6689

To,

Cory Goettsche

Chick-fil-A

1323 N Main St

Logan , UT

84341

(435) 755-8300

Dear Chick-fil-A,

We represent the Cache Refugee and Immigration Connection (CRIC), which is a small nonprofit organization located in Logan that serves the needs of immigrants and refugees in Cache Valley. Our mission is to help these refugees achieve autonomy in our community. We would like to propose an exchange of an advertisement for Chick-fil-A on our website and Facebook page for a $5,000 donation to fund the purchase of winter coats for those we serve. We have chosen Chick-fil-A because we know you are a charitable organization and it is your mission to give back to the communities wherever your restaurants reside.

As a small non-profit organization, we rely primarily on donations to meet the needs of the families we serve. At this time our clients are in great need of winter clothing, specifically winter coats. We know Chick-fil-A has a great desire to serve those in their communities. According to S. Truett Cathy, the founder of Chick-fil-A, “We should be about more than just selling chicken. We should be part of our customers’ lives and the communities in which we serve.”

A donation from Chick-fil-A would help meet the needs of the people we serve, and will also fulfill the goal of the company which is community service in Cache Valley. To show our appreciation, we would happily apply the company’s logo to our organization’s website and Facebook page for the holiday season. Although our organization is small, we are continually growing, and we know those who are involved with CRIC will be grateful.

We would like to request a donation of $5,000, which would help meet the needs of many of the refugees and immigrants in this valley. Through our research on the cost of winter coats, we have surmised that we would be able to purchase approximately 100 adult winter coats from Deseret Industries for the individual price of $45 each plus tax with this amount.

We are hoping to finalize this exchange by Friday Dec. 1, 2017, right in time for the winter season. CRIC would upload the Chick-fil-A logo on our website and Facebook page thereafter. If we are able to finalize this agreement by Dec. 1, 2017, we would be able to begin distributing the winter coats to the refugees who need them beginning on Dec. 4, 2017.

We feel this transaction will be mutually beneficial in that you will be providing the refugees in our community with a greatly needed  service. We want the families CRIC serves to know they are welcome in our community and to help them feel at home. For more details regarding this proposal, please contact Julie Taquin at (916) 291-5599.

Sincerely,

Representatives of Cache Refugee and Immigrant Connection,

Karlee Hales

Jacob Olson

Yuanying Zheng

Tyler Liechty

Jon Butler

References:

Giving Back. (2017, November 1). Retrieved from Chick-fil-A: https://www.chick-fil-a.com/About/Giving-Back

Cache Refugee and Immigrant Connection. (2017, November 1). Retrieved from http://www.cacherefugees.org/

Inforgraphic

Click on link for Infographic


https://infograph.venngage.com/publish/e4405f43-ff62-41f8-afd2-e583993689f2